Tag: Chivers Olde English Marmalade

Exploring British Marmalade – Chivers Olde English Marmalade

Exploring British Marmalade – Chivers Olde English Marmalade

During one late night excursion through Nugget Markets, Alex and I spotted and snagged an imported item from Cambridge, England: Chivers Olde English Marmalade. I slathered some on my English muffin the very next morning.

About Chivers Olde English Marmalade

Make sure to read the label on proper Olde English Marmalade.

According to the label on the jar, this particular marmalade brand originated from Chivers & Sons, located in Cambridge, England. The jar’s label and lid depict a coat of arms, the message inside indicating the company’s establishment in the year 1873.

On the label’s side, Alex and I took delight in seeing Edinburgh, a UK address, and the bold-lettered message, ” PRODUCT OF THE UK.”  I also took some pleasure in seeing how the product contained low calories, no fat, and little sodium, as portrayed on the label’s side.

How to Use Chivers Olde English Marmalade

Grocers and food markets who import and sell this brand in the United States recognize the company Chivers and Sons as a purveyor of fine jams and desserts. Since Chivers Olde English Marmalade uses only pure fruit, it makes for a sweet and healthy treat.

The company recommends using the product within six weeks of opening, for the marmalade contains zero preservatives. Several sites recommend spreading the marmalade on buttered toast, to add a tangy flavor in a British breakfast.

A Personal Opinion on Chivers Olde English Marmalade

An English breakfast, strong and tart.

As usual, being completely and woefully ignorant of how to use the marmalade before trying it, I spread the so-called-sweet spread on a plain English muffin. I should have buttered it first. Buttering the muffin may have added more flavor to the breakfast, for I didn’t find the marmalade very sweet.

To be perfectly honest, I considered Chivers Olde English Marmalade to have a rather bitter taste. I could certainly taste the fruit and the high quality ingredients. But I’m accustomed to America’s sweeter jams. Eating British marmalade for breakfast would require getting used to.

Oh! And a strong cup of PG Tips. Proper English breakfast tea helped immensely with this rather tart meal.

My Recommendation

All tastes differ. Therefore, I recommend for everyone to drop by their nearest multicultural market and purchase Chivers Olde English Marmalade, or to order some on an online market. With a strong, black tea to balance out the meal, the marmalade tastes great on toast.

Go ahead! Grab some toast, butter, black tea, and marmalade, and enjoy an English breakfast!